As Long As Fashion Is Trend Based, It Will Never Be Sustainable...

This is my new motto...

http://www.threadless.com/slogans/2346372/As_long_as_fashion_is_trend_based_it_can_never_be_sustainable


(Sorry, not so tech savvy, you'll have to copy and paste the link. I promise it'll be worth it, or your money back.)

Take it on board, try it out, feel it, love it, and maybe even wear it...

If you want to be part of my revolution, go to the link and vote for my slogan. Think collective conscience. The will of the people. For the people to have spoken, the people need to speak.

This is about the revolution. What do clothes mean to you? Why do you wear what you wear? Do you shop "on trend" like most of the world? In a time where technology and textiles are integrating, allowing for individual creativity never before seen, we have the opportunity to express our individualism through our personal style. The truth is that you don't need new clothes every season. Nor do you need to buy from popular designers to fit in. What you "need" is to find designers that "fit" you - help you to express exactly who you are, not who they tell you to be.

Now try an experiment: The next time you find yourself saying: (and we all do) "it's only -- dollars, even if I only wear it -- times, it's okay". Well, it's not okay. The lower the price tag, the more someone else is paying for the garment. Whether it be the factory textile workers in unsafe conditions delivering mutant babies due to illegally high levels of chemical exposure, or unnecessarily high CO2 emissions as a result of cost-cutting, the true cost of clothing is not often considered. And if companies are working to get trends from the runway to high street consumers within months, someone, somewhere, is paying the difference. And it's not the consumer...

So please, agree with me, disagree, vehemently hate my ideas, but at least THINK FOR YOURSELF! Find out what all of this means to you, not what they told you it means. If we all took a little more time to examine this world and our actual place in it, I believe we'd all be much better off. It's what I like to call:

Paying Attention!

The Revolution Has Begun...And I'm On Board!

Just a quick announcement to all my potential people:

Laura de Jong from the Amsterdam Fashion Institute is heading a project intended to promote sustainability called Free Fashion.

As a participant I will be giving up shopping for one year. As of November 9th, I have agreed not to buy any clothing or fabric, or to receive gifts of the same. Every 10 days I will be given an assignment to complete which is related to the project. The assignments will be released on the dedicated website which I will link to this page.

I hope that people get on board with this as we are loosing our battles and the current fashion industry is largely to blame. To win the war we need to switch from a trend-based industry to an industry designed to promote self-expression. It's about awareness and appreciation.

But mostly it's about...

PAYING ATTENTION!

Hope to see you all in our shiny new future.